Brand identity is everything visual about a brand, including color, design, and a brand’s logo. It’s the manner in which a corporation, company, or business presents itself to the public. Put simply: it’s what you, customers, and prospective customers can see.
Brand identity consists of various elements, including:
- Logo or Wordmark
- Different Logo Variations
- Brand Colors and Color Palette
- Typographic Treatments
- Consistent style for images and content
- Library of graphical elements
- Style Guide
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