Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural“, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
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Project Brief After failed attempts to update and maintain their site from another agency, Lavignes Canvas reached out to Effective Marketing. After a few consultations, we determined their goal for their new website. There were a few objectives
Project Brief Arctica Heating and Cooling approached Effective Marketing to make their web presence more organized. With a recent expansion into North Bay, Arctica needed updates to Google maps and Facebook. Effective Marketing cleaned up their Google accounts
Project Brief Effective Marketing was contacted to give the Andrew Perrin Law site an overhaul. Before we had a chance to begin the upgrades, the business became a partnership, newly formed and renamed to Perrin Ahmad LLP. Now